Dr Robert Cialdini is a New York Times, Wall Street Journal, and USA Today Best-Selling author. His first book Influence was published in 1984 and has sold over 3 MILLION copies, and his latest book Pre-Suasion, published in 2016, was a New York Times Best Seller.
Dr. Robert Cialdini has spent his entire career researching the science of influence earning him an international reputation as an expert in the fields of persuasion, compliance, and negotiation. In other words, he’s a weapon, and there is a lot you can gain professionally and personally from listening. His teachings can be applied to sales, marketing, negotiations, as well as every day social interactions, and can be either harnessed or used defensively.
Check out this video Bob made about his ‘Science of Persuasion’ which lists his six weapons of influence – it has been viewed over 10,000,000 times! Here’s the link: Science Of Persuasion